Observations on the Future of Content at AMMC 2016

“Content is still king.”

Those words were said repeatedly at the Magazine Publisher’s Association conference Feb 1 and 2 in NYC, a long held proposition no one would dispute at face value.  But of course we’re not talking about all content. Content without appropriate context and relevancy becomes background noise, which our brains are conditioned to ignore.  So while its true content still rules, its really a means to engagement.  Time Inc. CEO Joe Ripp said it best at the conclusion of the event “everyone is looking for how you can engage an audience.  It’s what we do that each and every day.”

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Why I Joined ShopAdvisor

I’ve had the pleasure of advising ShopAdvisor for some time now. After a while, it became clear to me that I wanted to do more for the company. So, after consulting with the board I made the decision to come on board as CEO. And although I’ve been working with the company in that capacity for a little while now, we made it public today with this announcement.

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ELLE ShopNow! Campaign

This past August, ShopAdvisor partnered with ELLE Magazine to venture into largely uncharted territory: partnering with a major media brand for an innovative drive-to-store program leveraging location-based mobile technology that would connect consumers to brands. Though proximity technology itself can no longer necessarily be considered “novel,” using data science to optimize proximity technology to maximize its effectiveness certainly pushed the ShopAdvisor and ELLE program from merely touting the uses of beacons to producing actual proof of what smart proximity marketing can accomplish.

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Holiday Shopping Update: What’s Left on Shoppers’ Gift Lists

With Black Friday behind us, we begin the final countdown for holiday shopping. Previous ShopAdvisor studies have debunked the myth that Black Friday and Cyber Monday truly deliver the best deals and discounts. After the initial commotion dies down, there is still a lot of shopping to be done till Christmas and beyond. This left us wondering what happens in these final few shopping weeks: when will people shop the most, and what will they be shopping for?

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