Last week, we hosted a webinar on how ShopAdvisor’s acquisition of Retailigence changes the game in proximity marketing. For those of you who were unable to attend, we’ve highlighted a few key points from the presentation:
For this week’s series of the Aggregate, we’ve got beacons on the brain along with publishers’ confessions of their biggest challenges, and a few surprises regarding retail stats and millennial shoppers.
Also – if you’re looking for some bedtime reading on everyone’s favorite topic, proximity marketing, we recommend checking out The Proxbook Report: “Proximity Marketing in Retail: The State of the Proximity Industry.” It’s a great resource for anyone looking to explore proximity marketing more in-depth, and it also features a closer look at our success with the ShopNow! with ELLE campaign.
ShopAdvisor has some big news to announce: We have acquired Retailigence, a provider of in-store product data and location services for facilitating a shopper’s path-to-purchase in brick-and-mortar stores. Our CEO, Jeff Papows, shares his excitement in the video above, discussing how the acquisition uniquely positions ShopAdvisor and the opportunities ahead not only for the company, but for consumers and our media, retail, and brand partners.
To learn more about this announcement, you can read the full press release here.
We’re talking blending content and commerce, how far data goes in understanding fashion consumers, and “location, location, location” for this week’s installment of the Aggregate:
As many members of the tech community were this week, we followed along as Apple unveiled its new products. Every time Apple introduces new product developments and features, it’s an opportunity for developers and marketers to figure out how they can best take advantage of them for their own products and services.
Naturally, we thought about the implications of these announcements and what it could mean for marketers and their efforts.
This week for the Aggregate: Series 2, we’ve been reading and chatting about location-based technology and media trends:
Mobile messaging, especially tied to proximity, has become a very popular and effective means of engaging with consumers. The proliferation of smartphones and how users are embracing mobile commerce (see recent studies that support this) has created the perfect storm for marketers. You can now message your customers through various strategies, but given the ephemeral nature of push notifications, your customers could easily miss important messages. Strategies that employ more persistent messaging such as email and SMS have shown varying degrees of success, but those utilizing “message centers” have been the most effective by far. In this post, we’ll discuss the effectiveness of using in-app message centers and how ShopAdvisor has utilized this strategy to double mobile messaging open rates.
At ShopAdvisor, we strive to keep our finger on the pulse of what’s happening in the industry. We chat with customers, monitor social media, follow breaking news and more to stay up-to-date on developments in the mobile proximity marketing world. So, we’ve decided to aggregate a selection of stories that we’ll share regularly on the blog, based on what people in our office are chatting about, sharing on Slack, and discussing over burritos. We’re interested to hear what you think. We also encourage you to point out articles that you think are worth sharing and discussing.
The success of any mobile proximity campaign is highly dependent on user engagement. Messaging that doesn’t motivate a user to take action is a wasted impression and will effect your results negatively. ShopAdvisor has run several national proximity campaigns as well as many more smaller, regional ones. In this post, we will outline some messaging best practices and share some interesting metrics from ShopAdvisor client campaigns.
Those words were said repeatedly at the Magazine Publisher’s Association conference Feb 1 and 2 in NYC, a long held proposition no one would dispute at face value. But of course we’re not talking about all content. Content without appropriate context and relevancy becomes background noise, which our brains are conditioned to ignore. So while its true content still rules, its really a means to engagement. Time Inc. CEO Joe Ripp said it best at the conclusion of the event “everyone is looking for how you can engage an audience. It’s what we do that each and every day.”