Okay, it’s officially winter, or just about. Time to get ready for the cold — and for the style watchers at All You, that’s just a great excuse for a fresh look at your winter wardrobe. They spot the “cozy textures for luxe looks that can ward off the chill” in a lead article, Uncover a warming trend.
We’ve noticed a similar warming trend among publishers who have embraced new opportunities as they explore ways to take their printed content beyond the printed page.
All You is among the first publishers to aggressively use its own branded app to include page-scanning that brings printed content to fuller life on the screen of a mobile phone. In the “warming trend” article, All You has identified over a dozen products worth a look. And they have used ShopAdvisor to engage readers more deeply.
When reading this article on a tablet, the ShopAdvisor shop button invites the reader to tap to peruse the collection of warming items, explore where they can be found online and locally, and save some so ShopAdvisor can remind you about them later. With all the busy-ness of the season, having someone remind you of a good find is just what Dr. Santa ordered. If you are reading this on the web, you can click on the article instead, or scan it with the Digimarc Discovery app.