House Beautiful joined the growing list of publishers who have extended the reach of the pages of their magazine with a print-to-mobile experience.
In the December-January issue, six advertisers’ pages include a full shopping experience. Using digital watermark technology from ShopAdvisor partner Digimarc, readers simply aim their smartphone at pages identified as shoppable, and they can see all the products from the ads — including name, price, and availability. With just a simple tap on the mobile phone screen, readers can make purchases, save an item for later, or find a nearby retailer.
It doesn’t take long to find a shoppable ad in House Beautiful. Turn over the very first page and an Arhaus 3-panel gate fold presents itself, with more to add in the ShopAdvisor shopping experience. You can click on the ad here, or scan it with HB Connect app, to experience it for yourself.
Better yet, pick up the magazine and sample all the shoppable advertisements from Arhaus, Horchow, Hudson Valley, Estée Lauder, Samsung appliances, Kravet, Elfa containers, Circa Lighting, Target, Bernhardt, Kohler, Uttermost, Toto, Keurig and Gevalia.